Given below are two statements, one labelled as Assertion (A) and the other labelled as Reason (R). Assertion (A): The marketing costs of reaching loyal consumers are much lower because the firm does not have to spend heavily on advertising and promotion campaigns to attract these customers. Reason (R): A high level of brand loyalty insulates a firm from fierce competition.

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General Studies · Marketing Management

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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Both (A) and (R) are correct, but (R) is not the right explanation of (A).

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Answer 1

Both (A) and (R) are incorrect.

Answer 2

(A) is correct, but (R) is incorrect.

Answer 3

Both (A) and (R) are correct, but (R) is not the right explanation of (A).

Answer 4

Both (A) and (R) are correct and (R) is the right explanation of (A).

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