Given below are two statements, one labeled as Assertion (A) and the other labeled as Reason (R): Assertion (A): Higher customer expectations always lead to dissatisfaction as product performance never matches them. Reason (R): Product performance evaluation is subjective and customer-specific. Select the correct answer using the codes given below:

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Economics · Marketing Management

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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Correct answer

(A) is false but (R) is true

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