General Studies · Strategic Management & Ansoff Matrix
Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R. Assertion A: Ansoff's Market Penetration strategy seeks to achieve growth by introducing new products into existing markets through substantial research and development investment. Reason R: Market Penetration is the lowest-risk strategy as it focuses on increasing the sales of existing products in current markets through tactics like aggressive promotion and competitive pricing. In the light of the above statements, choose the most appropriate answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both A and R are correct and R is the correct explanation of A
- 2Both A and R are correct but R is NOT the correct explanation of A
- 3A is correct but R is not correct
- 4A is not correct but R is correct✓
Correct answer
A is not correct but R is correct
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