General Studies · Strategic Management & Ansoff Matrix
Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R. Assertion A: Ansoff's Product Development is a medium-high risk growth strategy that necessitates significant research and development investment to create new offerings for an existing customer base. Reason R: The inherent risk in this strategy is classified as medium-high because the organisation must venture into unfamiliar territory in both product and market dimensions simultaneously. In the light of the above statements, choose the most appropriate answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both A and R are correct and R is the correct explanation of A
- 2Both A and R are correct but R is NOT the correct explanation of A
- 3A is correct but R is not correct✓
- 4A is not correct but R is correct
Correct answer
A is correct but R is not correct
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