General Studies · Selective Exposure Theory
Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R. Assertion A: People tend to ignore media messages they feel are discordant with their already-held attitudes and interests. Reason R: Selective exposure theory suggests that audiences tend to match their choice of media channels and content to their own tastes, ideas, and informational needs. In the light of the above statements, choose the most appropriate answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both A and R are correct and R is the correct explanation of A, assuming A describes avoidance of discordant messages✓
- 2A is correct but R is not correct
- 3Both A and R are correct but R is NOT the correct explanation of A
- 4Both A and R are correct and R is the correct explanation of A
Correct answer
Both A and R are correct and R is the correct explanation of A, assuming A describes avoidance of discordant messages
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