General Studies · Promotion Mix & Marketing Communication
Given below are two statements: one is labelled as Assertion A and the other is labelled as Reason R. Assertion A: Direct Marketing is a promotion tool that relies on face-to-face interaction between a salesperson and a prospect to persuade target customers. Reason R: The Promotion Mix comprises five major communication tools: Advertising, Sales Promotion, Personal Selling, Public Relations, and Direct Marketing. In the light of the above statements, choose the most appropriate answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A is not correct but R is correct✓
- 2Both A and R are correct and R is the correct explanation of A
- 3Both A and R are correct but R is NOT the correct explanation of A
- 4A is correct but R is not correct
Correct answer
A is not correct but R is correct
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