General Studies · Consumer Behaviour
Given below are two statements: one is labeled as Assertion (A) and the other is labeled as Reason (R). Assertion (A): Cognitive dissonance frequently increases post-purchase for high-involvement products. Reason (R): Consumers seek to psychologically justify expensive or irreversible purchase decisions. In light of the above statements, choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both (A) and (R) are correct and (R) is the correct explanation of (A)✓
- 2Both (A) and (R) are correct, but (R) is not the correct explanation of (A)
- 3(A) is correct, but (R) is incorrect
- 4(A) is incorrect, but (R) is correct
Correct answer
Both (A) and (R) are correct and (R) is the correct explanation of (A)
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