Given below are two statements labeled Assertion (A) and Reason (R). Read the statements and answer the question that follows: Assertion (A): International product standardization is the least costly in terms of both manufacturing and marketing costs for the company. So companies should bring uniformity in their marketing mix elements. Reason (R): No change in the product itself is required for marketing overseas, but many items may require some adaptation for making them suitable for foreign markets. Which of the following options is correct?

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Economics · International Business

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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Both statements (A) and (R) are correct but (R) is not the correct explanation of (A)

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Answer 1

Both statements (A) and (R) are incorrect

Answer 2

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Answer 3

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Answer 4

Both statements (A) and (R) are correct and (R) is the correct explanation of (A)

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