Business Studies · Marketing Management
Four distinctive service characteristics greatly affect the design of marketing programs for services. What is the appropriate combination of these characteristics?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Intangibility, inseparability, variability and touchability
- 2Intangibility, inseparability, variability and perishability✓
- 3Inseparability, variability, perishability and touchability
- 4Variability, perishability, intangibility and touchability
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Intangibility, inseparability, variability and perishability
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