General Studies · Marketing Management
Following are two statements with regard to Product Life Cycle (PLC): Statement I: Product sales pass through distinct stages of PLC, each posing different challenges, opportunities, and problems to the seller. Statement II: A company's positioning and differentiation strategy must change as its product, market, and competitors change over the product life cycle. Which of the following options is correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Statement I is correct, but II is incorrect
- 2Statement II is correct, but I is incorrect
- 3Both statements I and II are correct✓
- 4Both statements I and II are incorrect
Correct answer
Both statements I and II are correct
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