General Studies · Holistic and Direct Marketing
Evaluate the following three statements related to marketing concepts: Statement 1: The concept of Holistic Marketing recognizes that everything matters in marketing and includes four main components: relationship marketing, integrated marketing, internal marketing, and performance marketing. Statement 2: The Product Life Cycle (PLC) is a purely theoretical model that has no practical application in banking because financial services like savings accounts stay in the maturity stage indefinitely and never need innovation. Statement 3: Direct Marketing involves the use of consumer-direct channels (e.g., email, mobile apps, SMS) to reach and deliver services without marketing middlemen, allowing highly measurable results. Which of the statements given above are correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1All statements are correct.
- 2Statement 2 and Statement 3 are correct.
- 3Statement 1 and Statement 3 are correct.✓
- 4Statement 1 and Statement 2 are correct.
Correct answer
Statement 1 and Statement 3 are correct.
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