General Studies · Marketing Segmentation
Dividing buyers into groups based on socio-economic status, lifestyle, hobbies, or personality traits is known as:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Geographical Segmentation
- 2Demographic Segmentation
- 3Behavioural Segmentation
- 4Psychographic Segmentation✓
Correct answer
Psychographic Segmentation
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