General Studies · Persuasion
Despite a world-renowned architect's technical jargon being difficult to follow, the audience at the presentation applauded vigorously. The audience's vigorous applause is best explained by which route of persuasion?
- 1The central route
- 2The cognitive dissonance route
- 3The peripheral route✓
- 4The self-serving route
Correct answer
The peripheral route
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