General Studies · Consumer Behaviour
Customer perceived value (CPV) is best defined as the:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Total product cost divided by expected benefits received by the customer
- 2Difference between the prospective customer's evaluation of all benefits and all costs of an offering✓
- 3Maximum monetary price a customer is willing to pay for a product
- 4Degree of customer loyalty measured through repeat purchase behavior
Correct answer
Difference between the prospective customer's evaluation of all benefits and all costs of an offering
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