General Studies · Consumer Behaviour
Consumer buying behavior in situations characterized by high involvement but few perceived differences among brands is known as ___________.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Variety-seeking buying behavior
- 2Habitual buying behavior
- 3Dissonance-reducing buying behavior✓
- 4Complex buying behavior
Correct answer
Dissonance-reducing buying behavior
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