General Studies · Idea Generation and Screening
Considering the procedural requirements of idea generation and screening in the bank product development process, evaluate the following statements: Statement I: Internal sources for idea generation include feedback from front-line staff like tellers and relationship managers, as they are in direct contact with the customers and understand their specific pain points and service gaps. Statement II: Idea Screening is primarily a quantitative process where the bank calculates the exact Net Present Value and Internal Rate of Return for every generated idea before deciding whether to proceed to the feasibility study. Statement III: During the screening phase, the bank uses evaluations to avoid Drop Errors (discarding good ideas) and Go Errors (promoting poor ideas to subsequent stages). Which of the following options is correct?
- 1I, II and III
- 2Only I and III✓
- 3Only I and II
- 4Only I
Correct answer
Only I and III
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