General Studies · Marketing Management
Consider the following statements: Statement I: Relationship marketing emphasizes long-term engagement and customer retention rather than single transactions. Statement II: Relationship marketing eliminates the need for any customer acquisition strategies. Choose the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Statement I is correct but Statement II is incorrect✓
- 2Statement I is incorrect but Statement II is correct
- 3Both Statement I and Statement II are incorrect
- 4Both Statement I and Statement II are correct
Correct answer
Statement I is correct but Statement II is incorrect
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