General Studies · Social Psychology and Persuasion
Consider the following statements regarding the Elaboration Likelihood Model of persuasion: Statement (I): The peripheral route to persuasion is more concerned with cues like style, image, and attractiveness of the source. Statement (II): The central route to persuasion is more concerned with the substance, arguments, and ideas of the message. Choose the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both Statement (I) and Statement (II) are true✓
- 2Both Statement (I) and Statement (II) are false
- 3Statement (I) is true but Statement (II) is false
- 4Statement (I) is false but Statement (II) is true
Correct answer
Both Statement (I) and Statement (II) are true
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