Marketing · Marketing Management
Consider the following statements regarding Psychographic Segmentation: Statement 1: It divides the market based on variables such as social class, lifestyle, personality traits, and Activities, Interests, and Opinions (AIO). Statement 2: It focuses strictly on describing who the customer is, whereas demographic segmentation explains why they buy based on their underlying motivations.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Statement 1 is false, but Statement 2 is true.
- 2Statement 1 is true, but Statement 2 is false.✓
- 3Both statements are false.
- 4Both statements are true.
Correct answer
Statement 1 is true, but Statement 2 is false.
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