Business Studies · Consumer Behaviour
Consider the following statements regarding opinion leaders in marketing: Statement I: Opinion leaders who provide product-related information to the buyer and assist in buying are called market movers. Statement II: Opinion leaders who understand the buyer's personal needs and use situations to guide their purchase are called purchase pals. Choose the correct option:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both Statement I and Statement II are incorrect
- 2Both Statement I and Statement II are correct✓
- 3Statement II is correct, but Statement I is incorrect
- 4Statement I is correct, but Statement II is incorrect
Correct answer
Both Statement I and Statement II are correct
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