Business Studies · Marketing Management
Consider the following statements regarding market segmentation: Statement I: Market segmentation divides a heterogeneous market into homogeneous groups. Statement II: Segmentation helps firms design more targeted marketing strategies. Statement III: Segmentation eliminates the need for product differentiation. Statement IV: Demographic segmentation uses variables like age, income, and gender. Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Statement I, II and IV are correct, but III is incorrect✓
- 2Statement I and II are correct, but III and IV are incorrect
- 3Statement II, III and IV are correct, but I is incorrect
- 4All statements are correct
Correct answer
Statement I, II and IV are correct, but III is incorrect
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Start Free Mock Test →Preparing for Business Studies?
Practice full-length mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Marketing Management MCQs →Want more practice questions on Marketing Management?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in Business Studies · Marketing Management