General Studies · Marketing Management
Consider the following statements regarding market segmentation: Statement I: Demographic segmentation divides markets based on variables such as income, age, and education. Statement II: Psychographic segmentation focuses on attitudes, lifestyle, and personality traits. Statement III: Behavioural segmentation relies on usage rate, brand loyalty, and benefits sought. Statement IV: Geographic segmentation focuses on psychological motivations of consumers. Which of the following is correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Statement I, II and III are correct✓
- 2Statement I, II and IV are correct
- 3Statement I and IV only are correct
- 4Statement II, III and IV are correct
Correct answer
Statement I, II and III are correct
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