Marketing · Marketing Management
Consider the following statements regarding market segmentation bases: Statement 1: Demographic Segmentation is rarely utilized because consumer preferences and usage rates have little correlation with variables like age, gender, and income. Statement 2: Psychographic Segmentation divides the market primarily based on measurable population characteristics such as education, occupation, and family size.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Both statements are true.
- 2Both statements are false.✓
- 3Statement 1 is true, but Statement 2 is false.
- 4Statement 1 is false, but Statement 2 is true.
Correct answer
Both statements are false.
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