Business Studies · Agricultural Marketing
Consider the following statements regarding diffusion and adoption theories of innovation: 1. Deliberation is a stage in the adoption process model proposed by Singh and Pareek (1965). 2. According to Everett Rogers' adopter categories, innovators comprise about 12.5% of the population. 3. The classic study on the adoption of hybrid seed corn was conducted by Ryan and Gross. 4. The first step in the innovation-decision process described by Rogers is confirmation. How many of the statements given above are correct?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1None of the statements
- 2All four statements
- 3Only three statements
- 4Only two statements✓
Correct answer
Only two statements
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