Social Science · Mass Communication
Consider the following sequence of a communication model: Source → Message → Encoding → Channel → Decoding → Receiver → Feedback → Context. This comprehensive circular configuration was predominantly conceptualized and expanded upon by which communication theorist?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Bruce Westley
- 2Claude Shannon
- 3Robert Craig
- 4Wilbur Lang Schramm✓
Correct answer
Wilbur Lang Schramm
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