General Studies · Performance Management
Company A manufactures mobile phones. Staff employed within its Research & Development (R&D) function have purchased a mobile phone manufactured by Company B for the purpose of reverse engineering. What type of benchmarking is Company A using?
- 1Strategic benchmarking
- 2Competitive benchmarking✓
- 3Functional benchmarking
- 4Internal benchmarking
Correct answer
Competitive benchmarking
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