'Brand genealogy' is a managerial tool introduced in Douglas Holt's Cultural Branding Model (2004) that helps brand managers uncover:

Green marketing, which focuses on environmental sustainability and social responsibility, is considered a subset of:

Match the shopping styles in List-I with their description in List-II: List-I: I. Value for money style II. Quality-oriented style III. Loyalty shopping style IV. Impulsive style List-II: (a) Consumers look for superior quality in brands when shopping (b) Consumers stick to preferred brands over time across categories (c) Consumers buy spontaneously without much detailed evaluation (d) Consumers focus on price-performance ratio to get maximum utility