General Studies · Berlo's SMCR Model
Berlo's SMCR model has been criticised for the 'Same Level Requirement.' This critique most fundamentally challenges which underlying assumption of the model?
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- 1That feedback is structurally unnecessary when both participants share a common language
- 2That the message can only be transmitted through a single channel at any given time
- 3That communication skills of both source and receiver must be comparable for effective encoding and decoding, which is empirically untenable in contexts of unequal expertise, power, or literacy✓
- 4That noise is the primary determinant of communication failure, regardless of participant characteristics
Correct answer
That communication skills of both source and receiver must be comparable for effective encoding and decoding, which is empirically untenable in contexts of unequal expertise, power, or literacy
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