English Language · English
Based on the provided study details, which choice best describes the data that support the student's conclusion? To understand how expressions of anger in reviews of products affect readers, business scholar Dezhi Yin and colleagues measured study participants' responses to three versions of the same negative review—a control review expressing no anger (rating: 6.75 helpfulness, 2.23 attitude), a review expressing a high degree of anger (rating: 6.08 helpfulness, 1.83 attitude), and a review expressing a low degree of anger (rating: 6.85 helpfulness, 2.15 attitude). A student concludes that the mere presence of anger in a review may not negatively affect readers' perceptions of the review, but a high degree of anger in a review does worsen readers' perceptions of the r eview.
- 1Compared with participants who saw the low-anger review, participants who saw the high-anger review rated the review as less helpful and had a less positive attitude toward the reviewed product.
- 2Participants who saw the low-anger review rated the review as slightly more helpful than participants who saw the control review did, but participants' attitude toward the reviewed product was sligh tly worse when participants saw the low-anger review than when they saw the no-anger review.
- 3Compared with participants who saw the control review, participants who saw the low-anger review rated the review as slightly more helpful, whereas participants who saw the high-anger review rated the review as less helpful.✓
- 4On average, participants' ratings of the helpfulness of the review were substantially higher than were participants' ratings of the reviewed product regardless of which type of review participants had seen.
Correct answer
Compared with participants who saw the control review, participants who saw the low-anger review rated the review as slightly more helpful, whereas participants who saw the high-anger review rated the review as less helpful.
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