Economics · Brand Management
Attributes or benefits that consumers strongly associate with a brand, positively evaluate, and believe they could not find to the same extent with a competitive brand are known as:
- 1Points-of-difference✓
- 2Correlational points-of-parity
- 3Relational points-of-parity
- 4Competitive points-of-parity
Correct answer
Points-of-difference
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