Business Studies · Customer Relationship Management
Assuming a constant margin (M), retention rate (r), and discount rate (d), which formula correctly expresses the Customer Lifetime Value (CLV) calculated for the first period?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1CLV(1) = M × r1 + d✓
- 2CLV(1) = M + r1 + d
- 3CLV(1) = M - r1 - d
- 4CLV(1) = M × r1 - d
Correct answer
CLV(1) = M × r1 + d
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