General Studies · Relationship Marketing
Assertion: Relationship Marketing is considered more profitable for a retail bank than Transactional Marketing in the current competitive environment. Reasoning: Because the cost of acquiring a new customer is significantly higher than the cost of retaining an existing one, and loyal customers tend to increase their share of wallet over time through cross-selling.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
Share:
- 1Both the Assertion and the Reasoning are correct, and the Reasoning is the correct explanation of the Assertion.✓
- 2Both the Assertion and the Reasoning are correct, but the Reasoning is not the correct explanation of the Assertion.
- 3The Assertion is correct, but the Reasoning is incorrect.
- 4The Assertion is incorrect, but the Reasoning is correct.
Correct answer
Both the Assertion and the Reasoning are correct, and the Reasoning is the correct explanation of the Assertion.
Download Single Question PDF
Save this question and verified answer as a clean study sheet with live clickable link.
👥
Share with Friends & Study Groups
Challenge your peer aspirants on WhatsApp or Telegram to solve this question!
Online Test Series
Preparing for General Studies?
Practice full-length General Studies mock tests with real exam timers, instant score analysis, and all-India ranking.
Chapter Practice
Practice Relationship Marketing MCQs →Want more practice questions on Relationship Marketing?
Solve complete topic-wise tests with detailed solutions on GkGet.
Related Practice Questions
Recommended practice questions in General Studies · Relationship Marketing