Business Studies · Marketing Management
Assertion (A): Relationship marketing emphasizes long-term engagement rather than short-term transactions. Reason (R): Acquiring new customers is generally more expensive than retaining existing ones.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1A is false but R is true
- 2A is true but R is false
- 3Both A and R are true but R is not the correct explanation of A
- 4Both A and R are true and R is the correct explanation of A✓
Correct answer
Both A and R are true and R is the correct explanation of A
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