Business Studies · Marketing Management
Assertion (A): Personal selling is considered one of the most effective promotional tools in industrial markets. Reason (R): Industrial buyers often require detailed information, negotiation and customised solutions before making purchase decisions.
- 1Both (A) and (R) are true and (R) correctly explains (A)✓
- 2Both (A) and (R) are true but (R) does not explain (A)
- 3(A) is true but (R) is false
- 4(A) is false but (R) is true
Correct answer
Both (A) and (R) are true and (R) correctly explains (A)
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