Assertion (A): Market segmentation improves the effectiveness of marketing strategies. Reason (R): Segmentation allows firms to design marketing mixes that match the needs of specific customer groups.

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General Studies · Marketing Management

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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Both A and R are true and R is the correct explanation of A

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Both A and R are true and R is the correct explanation of A

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