Economics · Marketing Management
Assertion (A): Market segmentation enhances the effectiveness of marketing strategy by enabling firms to design customized marketing mixes for different groups. Reason (R): Segmentation divides the total market into homogeneous groups based on similar needs, characteristics, or behavior. Choose the correct answer from the options given below:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1(A) is false but (R) is true.
- 2(A) is true but (R) is false.
- 3Both (A) and (R) are true but (R) is NOT the correct explanation of (A).
- 4Both (A) and (R) are true and (R) is the correct explanation of (A).✓
Correct answer
Both (A) and (R) are true and (R) is the correct explanation of (A).
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