Assertion (A): In digital marketing, personalization enhances customer engagement and conversion rates. Reason (R): Personalization allows firms to tailor offerings based on customer data analytics and behavioral insights.

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Economics · Digital Marketing

Verified Solution4 OptionsUpdated: October 2026👁️1 View

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Both A and R are true, and R is the correct explanation of A

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Answer 1

A is false, but R is true

Answer 2

A is true, but R is false

Answer 3

Both A and R are true, but R is not the correct explanation of A

Answer 4

Both A and R are true, and R is the correct explanation of A

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