General Studies · Marketing Management
Arrange the following steps in the correct chronological order for the STP (Segmentation, Targeting, and Positioning) marketing process: 1. Selecting the most attractive segment 2. Dividing the market into homogeneous groups 3. Designing the marketing mix to create a desired image 4. Evaluating segment attractiveness
- 14 - 1 - 2 - 3
- 22 - 1 - 4 - 3
- 34 - 2 - 1 - 3
- 42 - 4 - 1 - 3✓
Correct answer
2 - 4 - 1 - 3
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