Marketing · Marketing Management
Arrange the following stages in the correct sequence for developing an international marketing strategy: a) Set international goals b) Conduct a market segmentation analysis c) Identify and select target markets d) Adapt products/services to local markets e) Develop international pricing strategy
- 1b, c, a, d, e
- 2a, d, c, b, e
- 3b, a, d, e, c
- 4a, b, c, d, e✓
Correct answer
a, b, c, d, e
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