General Studies · Consumer Behaviour
Arrange the five stages of the innovation adoption process that potential consumers pass through in the correct sequential order: A. Consumer tries the innovation B. Consumer undertakes a "mental trial" of the innovation C. Consumer decides to use the innovation repeatedly (Adoption) D. Consumer becomes interested in the innovative product E. Consumer gets aware of the existence of the innovation Choose the correct answer from the options given below:
- 1E, D, B, A, C✓
- 2D, B, A, C, E
- 3C, A, B, E, D
- 4B, D, A, E, C
Correct answer
E, D, B, A, C
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