Business Studies · Marketing Management
Angrakhaa Ltd. is a clothing brand specifically focused on plus-size clothes. Initially, the business was into traditional retailing, but the response was not satisfactory. It then decided to launch a website and leverage social media platforms to create awareness about the shortage of plus-size clothing. This strategy became a huge success. Identify the form of marketing adopted by Angrakhaa Ltd.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Surrogate marketing
- 2Negative marketing
- 3Digital marketing✓
- 4Word-of-mouth marketing
Correct answer
Digital marketing
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