Banking · Bank Marketing and Sales
Analyze the following statements about Dedicated Marketing Managers (DMMs) and Internal Customers (Branch Staff) in a bank's sales strategy: Statement A: A DMM's target is typically volume-based (e.g., number of loans), while the Branch Staff's target often focuses on service quality and portfolio cross-selling. Statement B: The DMM should exclusively report to the Product Head at the Head Office, bypassing the Regional Branch Head's administrative control.
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Neither Statement A nor Statement B is correct
- 2Both Statement A and Statement B are correct
- 3Only Statement B is correct
- 4Only Statement A is correct✓
Correct answer
Only Statement A is correct
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