General Studies · Services Marketing
An airline offering a special waiting lounge for its business class passengers is an example of which type of service offer differentiation?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Differentiation through pricing
- 2Differentiation through brand image
- 3Differentiation through overall delivery experience
- 4Differentiation through special constituents / secondary service features✓
Correct answer
Differentiation through special constituents / secondary service features
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