Economics · Marketing Management
All of the following are desirable traits in a brand name except:
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1It should reflect a product message or benefits.
- 2It must be a direct copy of a competitor's brand.✓
- 3It should be protectable, adaptable, and distinguishable.
- 4It should be easy to pronounce.
Correct answer
It must be a direct copy of a competitor's brand.
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