Economics · Consumer Behaviour
According to the Innovation Diffusion model, which category of customers consists of opinion leaders who carefully seek out new technologies to secure a dramatic competitive advantage?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1The late majority
- 2The early majority
- 3Innovators
- 4Early Adopters✓
Correct answer
Early Adopters
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