According to the framework by Fournia, Mitchell, and Muzellec, which of the following are identified as the myths of brand communities? (A) Build the brand and the community will follow (B) Focus on opinion leaders to build a strong community (C) Brand communities exist to serve the business (D) Online social networks are the best way to build community (E) Social networks are one community tool, but the tool is not the strategy Choose the most appropriate answer from the options given below:

Given below are two statements: one is labelled as Assertion (A) and the other is labelled as Reason (R). Assertion (A): Brand equity enables firms to charge premium prices and build long-term customer loyalty. Reason (R): Brand equity is developed only through extensive advertising expenditure by the firm. In the light of the above statements, choose the most appropriate answer from the options given below:

If a chipmaker offers PC manufacturers a 2.5% discount for settling their bill within 7 days instead of the standard 30 days, the chipmaker is providing a: