General Studies · Diffusion of Innovations Theory
According to the Diffusion of Innovation (DOI) theory proposed by E. M. Rogers:
- 1An idea or product gains momentum over time and diffuses through a social system until it is accepted✓
- 2Time plays no role in the diffusion process
- 3People are always universally eager to accept new ideas immediately
- 4Diffusion is impossible without modern digital technology
Correct answer
An idea or product gains momentum over time and diffuses through a social system until it is accepted
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