General Studies · Development Communication
According to Srinivas Melkote, what does the shift from the dominant paradigm to the participatory paradigm of development communication indicate?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Switching from digital media to traditional folk media.
- 2Transitioning from expert-led communication to community-led communication.✓
- 3Making mass media communication accessible to all sections of society.
- 4Ensuring maximum media exposure to vulnerable and marginalized groups.
Correct answer
Transitioning from expert-led communication to community-led communication.
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