General Studies · Marketing Management
According to Rogers' Innovation Diffusion Theory, what is the correct chronological sequence of consumer adopter categories based on their readiness to try new products? A. Early majority B. Early Adopters C. Innovators D. Laggards E. Late Majority Choose the correct answer from the options given below:
- 1C, B, E, A, D
- 2C, B, A, D, E
- 3C, B, A, E, D✓
- 4B, C, D, A, E
Correct answer
C, B, A, E, D
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