General Studies · Marketing Management
According to Rogers' Innovation Diffusion Model, which of the following categories of customers are highly risk-averse, technology-shy, and price-sensitive?
Verified Solution4 OptionsUpdated: October 2026👁️1 View
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- 1Laggards✓
- 2Late majority
- 3Early majority
- 4Early adopters
Correct answer
Laggards
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